Our Signature Pattern: Midwest Floral

An Exploration in Design.

  • August 2017

The Inspiration.

Our custom floral pattern was inspired by the beautiful, natural essence of the Midwest. As we explore the contradiction between city life and the beauty of nature with our Fall 17 Collection, we wanted to incorporate elements of where BALDWIN is rooted into the design. Waving wheat, an iconic symbol of the Midwest, is something we knew we wanted to work into the pattern.

The Process.

It started with an artist in a field. Sketching wheat and other native flowers and plants found in the region. The sketch became the foundation for our signature floral pattern. The design incorporates wheat, hawthorn flowers, sweet gum balls, sunflowers and other natural foliage. The pattern was brought to life with vivid colors reminiscent of the prairie – golden yellow, russet red, emerald green and midnight blue.

A local artist created the design.

The Result.

The pattern can be found throughout the Fall 17 Collection.

As we explore the contradiction between city life and the beauty of nature with our Fall 17 Collection, we wanted to incorporate elements of where BALDWIN is rooted into the design.

The floral pattern in the BALDWIN Kansas City shop.

The floral pattern carried out on a wall in our BALDWIN Kansas City shop.