BALDWIN New York is located in Nolita. We feel a level of connectedness to the area as it is an intersection of modern design and sophisticated, yet casual style. The entire shop is inspired by the juxtaposition between city life and the wonder of mother nature.
“I’m compelled by the contradiction of my city life to the outdoors.” — Matt Baldwin
Every detail was thoughtfully curated and alludes to Matt Baldwin’s Midwestern roots near the iconic Flint Hills in Kansas, from the waving wheat in the front window to tables inspired by the topographic silhouette of the region.
The White Rivet
The white rivet is our signature mark, included on all denim pants and hats. The circular symbol denotes quality and craftsmanship. It evokes a sense of modernity. It’s the mark of a great story, ready to be told. We’ve installed a circular neon sign at the front of our shop as a representation of the white rivet.
The concept for the “Prairie in the City” shop was developed through a collaboration between Hufft Architects and BALDWIN. The entire design is completely modular, allowing the entire retail space to be delivered in a series of large crates, which double as the display tables.
Inspired by the rolling topographic profile of the Flint Hills in Kansas, the prairie table is the primary container for which the BALDWIN store is housed. Using a parametric extrusion of Flint Hills typography, the walls were cut to allow the low points in elevation to become the table legs when flipped upright as well as the nested region while closing the two halves of the crate together. Nested together, the two halves provide storage space for the shop’s fixtures. One crate = two tables.
Intentional form and function: The shape and design of the modular “prairie table” reflects the topography of the Kansas Flint Hills.
A staple of the agrarian photography and lifestyle, the farmhouse clothing line is a subtle nod to traditional clothing lines found in Midwestern farms. Designed with flexibility in mind, the three-bar profile allows for clothing to be hung on both sides, or for a storage shelf to be added to the top.
An icon of Midwestern landscape which has bolstered architectural precedent from Mid-Century masters like Le Corbusier, the grain silo provided inspiration for the dressing rooms. Using a series of CNC cut joints, the construction system is designed in a kit of parts. When assembled, it stands as a single dressing room. It is easily disassembled and packs flat into each of the crates.